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Launch Event

New Small iPhone SE & small iPad Pro launched

Town Hall, Cupertino, USA on 21-March-2015

40 years in 40 seconds – 1-April-1976 to 1-April-2016

Apple has 1 billion devices being used today

Tim Cook thanked for support for Apple iPhone case with US Government.

Tim Cook launching new iPhone SE

Environment by Lisa

  • 100% renewable  (93% facilities worldwide run on renewable energy)
  • 100% renewable energy in US & China
  • 40 Megawatts in China powers 34 stores & 19 offices
  • Roof top solar panes in Singapore
  • Powered by Sun, Wind & Water
  • Paper used for packaging (99% paper is recyclable)
  • Machine to remove parts and recycle them.
  • Apple Renew program to recycle the apple products

Health – ResearchKit – Jeff

  • Largest Parkinson’s study in History in 24 hours
  • Asthama trigers discovered in all 50 states
  • Diabetes – found sub-types of type 2 diabetes
  • Divya Nag – Apple
  • Launching CareKit

Apple Watch with new bands

Apple Watch

  • New Colors and new Bands
  • Woven Nylon bands
  • Sport and new color r belt,
  • Apple watch starts at 299$

Apple TV software update

  • 5000 apps on apple TV
  • Siri for the App store
  • Dictation
  • iCLoud Photo Library

New small iPhone-SE


New Apple iPhone SE

  • 4 inch iPhone
  • First iPhone
  • Rose gold metal
  • A9 64 bit chip
  • M9 motion chip (Always on)
  • Powerful than iPhone 5s
  • 12MP iSight Camera
  • Focus Pixels
  • True Tone Flash
  • new image signal processor
  • panorama upto 63 MP
  • Live Photos
  • 4K video recording & editing
  • Slo-mo upto 240 fps
  • LTE upto 150 Mbps
  • More LTE bands
  • Voice over LTE
  • 802.11ac WiFI
  • Touch ID security
  • Apple Pay payments
  • 16 GB for 399$
  • 64 GB for 499$
  • Available from March-31
  • More than 100 countries by May-2016

iOS-9 – 80% deployments

iOS-9.3 features (Available from today)

  • Night Shift
  • Notes with passcode and fingerprint
  • health
  • News (50 million active users) Now faster
  • Car Play in iPhone
  • iPad – Education

New Small iPad Pro

New iPad Pro 9.3 inch – Phill Schiller

  • iPad Pro (200 million) 9.3 inch display
  • 600 million PC used which are 5 years old
  • TrueTone display
  • Pro Audio – 4 speakers
  • 32 GB – 599 $
  • 128 GB – 749 $
  • 256 GB – 899 $
  • March 31 Shipping Starts

Last presentation at Town Hall, Apple.






Launch of iPad Air 2, Mini and iMac with 5K display

During this event Apple was much careful and didn’t extend with possibilities.

  • This was organised in quite small place with few attendants in its own campus in Cupertino, California.
  • they didn’t try out with micro blogging where you get text and image updates from the website itself. It is believed last time a small javascript code from microblogging caused havoc in media stream refreshes.
  • They were not many people and not too many features or products to be covered.
  • They made jokes around their security system to explain OS X Yosemite and iOS 8.1 features.

iOS8 adoption vs android adoption speed

Latest iOS 8 adoption vs Android Kitkat adoption



  • Close to 50% adoption of iOS 8 in 26 days, where as KitKat is still at 25% after 313 days of launch.
  • Number one Tablet seller with highest customer satisfaction rate.
  • There has been more sales of iPads compared to entire line from PC vendors like Dell, HP, Lenovo.

new iPad Air 2 has A8X processor 64bit second generation

New iPad Air 2 is even slimmer than its predecessor and easier to hold in hand for long.

  • Display is even further enhanced
  • New A8X chip which is believed to be advanced than iPhone 6 or iPhone 6 plus.
  • A8X chip is second generation 64 bit CPU custom built by Apple. Android devices are yet to catch up with 64 bit processing.
  • 40% faster CPU and 2.5X faster GPU
  • This brings great processing power in the hands of user in the form of tablet.
  • Apple ID, fingerprint biometric home button to unlock and authorise some apps.
  • Apple Pay may work with online payments through these iPads, but wont work on POS terminals in store.
  • Two of the apps were demonstrated where
    • 4K image was corrected and edited in Pixelmattor app
    • Instant hollywood like video effects were applied on iPad with Replay app.

Apple iPad Prices for entire range

These new iPads will be available for sale soon from Apple store.

  • iPad mini Wi-Fi- $249
  • iPad mini 2 Wi-Fi- $299
  • iPad mini 3 Wi-Fi- $399
  • iPad Air Wi-Fi- $399
  • iPad Air 2 Wi-Fi – $499

With so much of variety from Apple. One Apple product can cannibalise others sales, but wont let consumer go to competitor. They were careful because of this and didn’t talk much about iPad mini specs of features.

Apple is playing same iPhone trick here with iPads, by skipping 32 GB models and directly providing 64 GB after 32 GB model with 100$ more.

Apple iMac with 5k display

Apple iMac 27 inch with 5k display can be big game changer

  • 4K displays were expected from long from Apple after the launch of Mac Pro which allows to do 4K video editing.
  • New iMac 27 inch totally changes the market perspective with more resolution than 4K. It sets aside the iMac in 4K TV / Monitor competition.
  • Now there are 4X more pixels on the same 27 inch display.
  • It is out of competition by adding 1k more pixels to IPS display 5120 x 2880
  • option of Core i5 or i7 CPU available
  • 20GB thunderbolt 2 port provided
  • 1TB of fusion drive which is mix of classic HDD storage and SSD in combination.
  • 8GB DDR 3 RAM

New iMac 27 inch 5K display

With these kind of specs and pricing as $2499, it is doubtful if anybody will go for regular 27 inch iMac. 5K display and processing power puts leap ahead in power to user.

Apple also increased the hardware specs of Mac Mini 

Now with $499 you get 1.4GHz dual-core Intel Core i5 processor with 4GB of memory

Confusion part is for the people who have purchased Mac Pro for 4K editing do not have any 4K display solution from Apple. It was expected that Apple will also announce something around 4K in thunderbolt displays. As nothing is so far announced about 4K thunderbolt displays, Mac Pro machine owners have to rely on other 4K monitor vendors.

There isn’t much about Apple TV where update is awaited from last 3 years. It seems Apple is working on really big in that area like they worked with Apple watch for so long.

Tough it was announced that OS X Yosemite is available for update, Indian app store didn’t allow that.

Apple Mac OS X Yosemite download not yet available in India